Time how long people comfortably sit, and what prompts them to stay longer: shade, music, friendly staff, or a view of kids playing. Test movable chairs. When dwell time rises during boring hours, you likely improved the place rather than entertained briefly.
Transparent glass, frequent doors, and sociable thresholds boost curiosity. Measure the percentage of active frontage, note display height, and track how often people peek inside. Small design tweaks convert spectators into customers, keeping money local and energy visible on the sidewalk.
Observe mornings, lunches, school release, sunsets, and late evenings. Some blocks blossom with street food or prayer times; others with buskers or dog meetups. Schedule observations across days and seasons, so decisions respect recurring patterns rather than a single photogenic afternoon.